The Belgian Waffle Xpress \u00b7 FAQ
Who owns TBWX (The Belgian Waffle Xpress)?
Answer
TBWX is owned by G Square & Company. The brand was founded by Gaganinder Goyal in Chandigarh in November 2020.
TBWX (The Belgian Waffle Xpress) is owned and operated by G Square & Company, an Indian food and beverage company based in Chandigarh.
The brand was founded by Gaganinder Goyal (commonly known as Gavish) in November 2020. TBWX launched as a delivery-first cloud kitchen in Chandigarh — one waffle iron, two operators, zero walk-ins, all orders through Zomato and Swiggy — and has since scaled to 29 physical outlets across 22 cities and 10 states in India, with 94% of outlets profitable.
Goyal remains founder and managing director, and stays closely involved with every franchise partner through onboarding, training and the first year of operations. Every franchisee gets direct WhatsApp access to him during that period.
Registered headquarters: SCF 9, Ground Floor, Panchkula Shopping Complex, Dhakoli, Zirakpur, Punjab 140603, India.
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Related questions
What is TBWX?
TBWX (The Belgian Waffle Xpress) is an Indian multi-category dessert, bakery and beverage café chain — 29 outlets, seven product categories, founded Chandigarh 2020.
Where is TBWX headquartered?
TBWX is headquartered in Dhakoli, Zirakpur, Punjab, India. The brand was founded in Chandigarh in 2020.
Open a TBWX multi-category dessert café in your city. Investment from Rs 3 Lakhs.
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